Monday, January 21, 2013

Noodles & Company shifts marketing message + MORE - Franchise ...

This Business Book Is Not An Easy Read
My friend, John Jantsch, one of the best when it comes to business marketing strategies, wanted to know if he could send me a free review copy of his new book.
?Of course, John. Send it over!? I told him.
Here?s my review of The Commitment Engine.
?
Why This Business Book is Not Easy To Read
Actually, if you totally ignore pages 31-38, The Commitment Engine is an easy read. Let me explain?
Some business books, (and their authors) are really good at explaining things?teaching us things that we can do to grow our businesses, or make them more efficient.
And, some books in the business genre do more than teach?

Source: http://www.franchiseorganic.com/noodles-company-shifts-marketing-message-more/

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