Saturday, July 28, 2012

Smashbox Digital Teams Up With Red Digital Cinema And Fashion ...

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Publicity Release Posted: July 27, 2012 10:20:04 EST

Showcases Red Epic Camera At La Jolla Fashion Film Festival

LOS ANGELES, July 27, 2012 | SHOOT Publicity Wire | --- RED Digital Cinema is teaming up with Smashbox Digital, LA's premier photography equipment and services provider, to showcase the RED EPIC camera at the La Jolla Fashion Film Festival on July 27th & 28th. Acclaimed fashion film director Marcus K. Jones has been brought on to lead a seminar covering his work process with the EPIC, and Smashbox Digital will provide the set, lighting and support services. Following the seminar, Smashbox Digital's Carlo Chiesa will demonstrate the camera's capabilities in an interactive photoshoot with festival attendees.

The RED EPIC, available for rental on a per-day basis from Smashbox Digital, has taken the film and photography industries by storm. It's been used in the last few months to shoot music videos for Jay-Z and Kanye West, covers for magazines including Esquire, Vogue, and GQ, and movies such as Prometheus and Peter Jackson's The Hobbit, among many others.

RED Digital Cinema is a major sponsor of the La Jolla Fashion Film Festival, a three-day celebration of the year's best fashion films from top artists and brands in the industry. "RED makes the only true 'DSMC' Digital Stills and Motion Cameras, which allows the photographer to simply extract the perfect still from the motion footage," explains RED Digital Cinema president Jarred Land, "With some of the top fashion photographers in the world shooting on RED for both their still and motion projects, an association with the La Jolla Fashion Film Festival was a no brainer."

RED Digital Cinema is collaborating at the event with Smashbox Digital, the equipment and studio services division of Smashbox Studios. Having offered and worked with the EPIC on a daily basis since its introduction last year, Smashbox Digital has quickly become the go-to authority for tapping into all of its remarkable capabilities.

The La Jolla Film Festival will be held at the Museum of Contemporary Art in La Jolla, California on July 26, 27 & 28th and the seminar with Marcus K Jones will take place twice, from 11:00 - 1:00 on both the 27th & 28th.

ABOUT Smashbox Digital
Founded in 1997, Smashbox Digital is a leading Los Angeles camera and video equipment rental house that also provides digital capture and retouching services. With digital ready studio and location environments and a team of experienced digital technicians, Smashbox Digital affords unparalleled flexibility to tailor production needs to the client's budget and technological requirements. For more information go to www.smashboxdigital.com.

About Smashbox Studios
Smashbox Studios -- Los Angeles' leading photo studio brand -- regularly hosts photo and film shoots, as well as events for photographers, producers and celebrities. Smashbox also offers equipment rentals, and digital capture and editing services. Quixote Studios -- the managing partner of Smashbox Studios - was founded in 1995. Quixote is Hollywood's premier provider of boutique film studios, production-related vehicles, grip and lighting equipment, expendables and production supplies. Quixote has added to its array of services with expanded offerings in New York, Boston and New Orleans.

Contact Info
Benjamin Loomis
double E communications
Contact Benjamin via email

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Source: http://www.shootonline.com/go/index.php?name=Release&op=view&id=rs-web4-530664-1343340800-2

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