Tuesday, September 13, 2011

Using Telemarketing and branding your small business | Corporate ...

Article by branding king

Simple Branding for your new Retail spaceWhere do you start with your brand spanking new space you have just leased or purchased. Well let?s begin with a few easy steps or recognizing who ?we? are and what are ?we? trying to do here. Service providing business such as dog grooming will have to find a way to stand out from the surrounding businesses. Visuals on the front window or door are as important as signage above the storefront. If your business is selling goods, clarify what exactly they are ?for home?, ?for office?, making it clear to understand for the passing by public. Customers today are heavily visually driven and so anything that will grab their attention is good, but please do not be tacky with neon signage let?s be frank its cheap looking. After signage you should consider business cards and flyers. Do not make your flyers ?SALE? based, as much as people are interested in ?sale? it also brings the reputation down. The flyers should feature your best sellers, ?feature? is the key word here, and customers should NOT be exposed to everything your stock has. When your flyers are ready to go figure out where and whom you will be inviting into your new business. If we are talking to young mothers or seniors, you should consider out side mall locations, you could also consider the post office as mail to the target straight. If you are providing a grooming service, parks would be your best choice. Do not forget you cannot be pushy or try and compete with big stores, you are still a young company that just needs the right exposure. If you have a plaza location, consider an open doors day, and by that I mean show your product off outside. Especially good for food services, easy to carry products, you need this to expose your store on a bright sunny day to the willing to spend the time public. Giving simple giveaways with your flyers is also a nice incentive. Speaking of incentives, who doesn?t like them? If your business has smaller cheaper products that you could give away with your flyers such as: magnets for fridge, shopping bags, pens, as clich?? as they may seem customers love free stuff. Mobile advertising is a thing to consider. Car stickers with your company logo and information on your car will serve you well especially if you or your spouse use the car during rush hours. These few simple things should let you to a smooth successful start of your newly leased or bought business. Even though money is always an issue most importantly have fun with it.

You decided to start a business, leased or bought a property with a real estate agent, settled in your new place and got all your stock and equipment ready to go.Before you start consider a few helpful to your business traffic makers. One of them is telemarketing. Every business should know about telemarketing and make the decision as to use this service or not. If you are not sure as to what telemarketing can do for you, here are a few helpful tips that might make your decision making a little easier. Telemarketing companies are specialists at what they do, and that is a massive volume of phone calls advertising ?your? business and making sales on your behalf.Outsourcing this kind of personal business chore is usually very cost effective. So what do they do?They make different kinds of calls on your behalf making direct sales, appointments, verifying client information as well as for surveying and researching for your company. Once you outsource this chore you can narrow down all the other plans for your business. How to choose the right telemarketing service for you?Consider the following: price, experience, sales reps and the types of reports they will provide you with. Knowing that a lot of the lower end telemarketing companies higher student body, you would like to know that the calls are appropriate and customers are satisfied. Some companies are more than willing for their clients to come in and meet their staff . Main things to consider with telemarketers are commission, well written script that will bring your potential clients to respond quicker, 1-800 number for your business can make it a whole lot easier to reach, make sure your telemarketing team is well trained and know how to respond to out of script questions. Once you set everything up with the telemarketing company, do give it about a week, and if after this time the campaign isn?t as successful do not give up and make a few changes within the informational script and or offers. As long as you are motivated to succeed you are on the right way to start or improve your business.

This entry was posted in Branding and tagged Branding, Business, Small, Telemarketing, Using. Bookmark the permalink.

Source: http://www.corporateculturecounseling.com/using-telemarketing-and-branding-your-small-business

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