In their fifth year of collaborating with designers to create limited edition Christmas cakes, H?agen-Dazs this year commissioned British design duo, Doshi Levien, to combine their artistic vision with ice cream and unseen recipes.
The result ? the H?agen-Dazs Ice Moon Cake ? a Christmas dessert and the design duo?s first ever edible spherical prototype.
Doshi Levien, alias Nipa Doshi and Jonathan Levien, bring the influence of their Indian-English origins and their ?British humour? to this project.
Each Ice Moon Cake is hand made in the H?agen-Dazs shop in Paris.
The cake consists of a pistachio biscuit base, layers of macadamia nut ice cream and meringue and a coating of raspberry sorbet.
Jonathan Levien said:
?The idea of working with H?agen-Dazs to create a cake made entirely of ice cream was irresistible.
?The moon idea came from many different places and has elements of fantasy, adventure and imagination.
?We imagined the shape and texture of an ice cream scoop being like the moon as in a famous childhood Bollywood song.
?We were reminded of the stop frame movie Le Voyage dans la Lune by Georges M?li?s and were also inspired by Armenian surrealist L?on Tutundjian?s relief work of 1929 where he worked with rounded shapes.?
Ed Culf, Marketing Director at H?agen-Dazs, said:
?It is always exciting to put H?agen-Dazs in front of designers and see it transformed into an art form.
?This year is no different and we are very proud of our Ice Moon Cake, created by Doshi Levien.
?We are confident it will be the stylish centrepiece on many Christmas tables this festive season.?
For the opportunity to purchase one of the fifty Ice Moon cakes available in the UK, visit www.facebook.com/haagendazs (RRP ?50)
Purchase includes hand delivery (conditions apply).
The cakes will also be available to guests at the Royal Albert Hall (RRP ?50).
Related posts:
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- Haagen-Dazs promotions centre on Wimbledon
- New Haagen-Dazs recipe inspired by old favourite
- HAAGEN-DAZS LAUNCHES ICE CREAM SMOOTHIES
- HAAGEN-DAZS ADDS NEW FLAVOUR TO SECRET SENSATIONS RANGE
- HAAGEN-DAZS LAUNCHES NEW ?GOOEY SAUCE? ICE CREAM RANGE
- HAAGEN-DAZS INTRODUCES NEW PACKAGING DESIGN
- HAAGEN-DAZ LAUNCHES FIRST MINT LEAF AND CHOCOLATE ICE CREAM
Source: http://www.fdin.org.uk/2012/10/new-ice-moon-cake-from-haagen-dazs/
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