Somo, Developer Of The Summly iOS App, Secures New Investment From MMC Ventures

Somo, the UK's largest independent mobile marketing agency, has secured a second investment round led by MMC Ventures and participated in by existing investors. While we normally don't bother with investments where terms are undisclosed, it's worth noting that Somo, while it's a large independent mobile agency, is also rapidly developing a reputation as a 'product Lab' than simply pure agency. Somo has developed Apptimiser, a mobile advertising network tracking technology and App Planner, a media planning tool that associates app store ranking with download numbers. Most famously (at least of late) Somo developed the front end iOS interface for Summly, the startup app recently acquired by Yahoo for $30 million.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/J4FslLf4B84/

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