Facebook Wants To Dominate Paid Discovery By Now Letting Any Developer Buy Mobile App Install Ads

App developers pay huge sums for ads that gets them installs, and Facebook wants to gobble up that spend. So today Facebook begins allowing all developers to buy its recently announced app install ads that appear in the mobile News Feed. Until now, just a few partners had access. Facebook is making a big bet on the app economy, and wants to be the top source of discovery outside of app stores.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ytFt6BN9Kxc/

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