Next Jump, which
powers rewards programs for thousands of corporations and credit card companies, has been steadily expanding its platform to offer a more social experience for consumers. For example, the startup inked a
deal with LivingSocial to get access to its inventory of daily deals, and
allows users to use Next Jump's WOWpoints to buy deals and merchandise from retailers like Target and Walmart. Today, Next Jump is unveiling another piece of the puzzle with the debut of Ella, an iOS app that allows you to earn and reward WOWpoints for sharing fashion and shopping tips with your friends.
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Source: http://feedproxy.google.com/~r/Techcrunch/~3/WhAHG_mZoR0/
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